As an introvert kid who loves the ideation process of creating disruptive graphics, I am never been graduated from honing experience and expanding horizon
The Gut Things
The Gut Things is a campaign dedicated to promote better gut health and well-being. The process includes collecting data from various resources and methods, storyboarding and video production, collaterals, and event construction from scratch. The project also introduces "Digestival", an event that features board games and gut-friendly recipes to cook in order to help raise the knowledge of beneficial gut bacterias for health.
Dare2Dance is a project in collaboration with Rexona that aims to celebrate dance as a method of self-expression and maintaining a healthier lifestyle. This project was executed as a live event on the streets of KL. Through this project, the Dare2Dance team was able to spread the hype of street dancing.